Privacy Policy



Last updated: 17 March 2026



1. Who we are


Folk Magic (“we”, “us”, “our”) provides a mobile application designed to support personal practice, learning, and journaling.


If you have any questions, contact us at:

Email: support@folkmagic.uk



2. What data we collect


We keep data collection minimal and only collect what is needed to run the app.



a) Information you provide


  • Journal entries and content you create
  • Preferences (e.g. favourites, settings)


This data is stored locally on your device.



b) Subscription and payment data


Subscriptions are managed by Apple Inc. through the App Store.


We do not receive or store your payment details.


We may receive:


  • Subscription status (active/inactive)
  • Transaction identifiers (non-sensitive)


c) Device and usage data (limited)


We may collect:

  • App version
  • Basic diagnostics (e.g. crashes)


We do not track you across apps or websites.



3. How we use your data


We use your data to:


  • Run and maintain the app
  • Enable features (e.g. saving favourites, journaling)
  • Manage subscriptions
  • Fix bugs and improve performance


We do not:


  • Sell your data
  • Use your data for advertising
  • Profile you for marketing



4. Data storage


  • Your content (e.g. journal entries) is stored on your device
  • If you delete the app, this data may be deleted
  • We do not store personal content on external servers



5. Third parties


We rely on:


  • Apple Inc.
  • Payments and subscriptions
  • App distribution


We do not share your data with third parties for marketing.



6. Your rights


Under UK data protection law, you have the right to:


  • Access your data
  • Request deletion
  • Object to processing


Because most data is stored on your device, you can:


  • Delete data directly in the app
  • Remove the app to erase stored data


For requests, contact: support@folkmagic.uk


7. Data retention


  • Data is kept only as long as needed to provide the app
  • Locally stored data remains until you delete it
  • Minimal technical logs may be retained for diagnostics



8. Children’s privacy


This app is not directed at children under 13.

We do not knowingly collect personal data from children.



9. Security


We rely on platform-level security provided by Apple, including:


  • Secure storage
  • Sandboxed app environment


We minimise risk by limiting the data we collect.



10. Changes to this policy


We may update this policy from time to time.

Updates will be reflected with a revised “Last updated” date.



11. Contact


For any questions or concerns:


Email: support@folkmagic.uk